Driving traffic to a website is one of the main factors in the growth of an online store business in Guyana. If you have launched an e-commerce store in Guyana by now, you will know that driving traffic to the website is not easy. It requires some business tactics to boost website traffic. Once you have more traffic, the conversion rate is likely to increase.
There are two tactics available: paid and free digital marketing.
Let us take a look at both of these strategies.
Free traffic to a website
The free traffic sources for business websites are our favorites. These organic marketing strategies usually take longer than paid traffic to build up, but they are more likely to produce long-term customers.
Here are some of the best free traffic source strategies:
1. Search engine optimization (SEO)
SEO is one of the most effective strategies to produce consistent traffic. This tactic involves using relevant keywords in the page title, text, pictures, descriptions, etc. to increase search engine rankings.
The goal is to rank number one or be on the first page for a search query. The higher you are in the rankings, the more likely people will click on your listing.
2. Email marketing
This strategy plays a role in continuous marketing to customers of your e-commerce business. Email marketing is a method a of sending a commercial message, typically to a group of potential or current customers, using email.
With this strategy, you can make your email list of customers aware of new products, discounts, advertisements, transactional, or special offers.
Today, email marketing tools are available to help you save time and money. Email marketing tools, like many other industries, utilize machine learning and artificial intelligence technologies to facilitate your email marketing strategy.
With most email marketing services, you can create email popups and welcome email series to display discounts and promotions. You can also send emails of items saved in a cart.
3. Content marketing
In this strategy, the aim is to attract, engage, and sustain an audience or followers. Content marketing uses relevant articles, podcasts, videos, and other media.
Whatever type of content marketing strategy you use, customers will be aware of the brands you promote and make a purchase. This marketing approach involves blogging on a website, blog post pages, guest blogging articles, and more. This approach will help to drive targeted customers to your e-commerce website.
4. Social media
You can benefit from popular social media networks if you have a social media marketing (SMM) strategy. With these media platforms, you can interact with customers to increase sales, drive traffic to a website, or build the brand you are promoting.
There are many types of social media marketing strategies to drive free traffic to your business website. These social platforms include Facebook, Pinterest, Instagram, and Twitter pages. Linking these platforms to your e-commerce website (backlink) will encourage many new website visitors and help you achieve your marketing goals.
Once you understand the importance of social media marketing and how to do social media marketing, take advantage of this strategy and start seeing results.
5. Build links to your site.
This strategy is commonly known as “off-page SEO.” You will want to build relevant links from websites with high domain ratings to get Google to rank your business website. Some link-building strategies include forming partnerships with similar niche websites or doing guest blogging. Link building takes time and effort, but it is worth it.
Paid traffic to a website
To get the fastest result, you can use paid marketing channels. This strategy produces a quick boost in your online traffic. On a budget, aid traffic is the popular choice for start-up businesses. That strategy usually has a lower ROI when compared to the free traffic strategies previously discussed.
Let us take a look at a few of the top paid traffic sources for eCommerce brand promotion:
6. Social media ads
Social media ads are advertisements that appear in your Twitter, Instagram, and Facebook feeds, as well as before the YouTube video you are viewing.
According to 95.8 percent of social media managers polled, Facebook ads provide the best ROI of any social platform. People who pay for traffic should use Facebook advertising.
Facebook ads are one of the best ways of targeting new prospective customers and previous visitors to your website. Facebook has a TON of options, and they are constantly changing.
One Facebook option is the DPA ad strategy. These ads will appear to Facebook users who have visited your product pages. It then highlights the same products that the visitor saw on your website.
You can also sell your products directly on Facebook with product listings.
7. Pay-per-click advertising
Using a Google account, you create pay-per-click (PPC) ads. Once the ad is up and running, you will be charged each time someone clicks on it. Google Shopping ads, which sync to your product catalog and make your products available on the Google Shopping platform, can also be included in this strategy.
Whenever you search Google, the first results are advertisements that are likely to get clicks.
8. Influencer marketing
Influencer marketing is a method for brands to promote their products by obtaining endorsements or recommendations from social media influencers and content creators. Instagram, Facebook, TikTok, and other social media influencers promote your products, thus resulting in more traffic to your website.
9. Affiliate marketing
Setup or join an affiliate marketing network so that popular blogging websites and influencers on social media can signup for your affiliate marketing program. Those who join the program will earn affiliate commissions on any sales made through their affiliate links.
Increasing the number of impressions will increase traffic and, as a result, conversion rates. These visitors could be targeted as niche customers interested in your affiliate products.
E-Commerce Tools for Measuring Success: Traffic to a Website
Ecommerce analytics tools will assist you in gathering data and understanding your visitors. Google Analytics, for example, provides information about how customers arrive at your website and how they interact with it. Get data insight into your website’s conversion rates and sales after analyzing the data.
The information gleaned from analytics tools can be used to improve product descriptions and page content. More visitors will become potential customers if your website’s content is optimized when using analytics to drive traffic.
Pay attention to the following metrics and key performance indicators (KPIs):
• Email click-throughs: How many recipients open your emails and click on the links included?
• Social media engagement: the number of likes, shares, comments, and clicks received on each post.
•Online shopping cart and checkout abandonment: How many people add products to their online shopping carts but then leave your site without starting—or completing—the checkout process?
• AOV (average order value): the total value of one order placed on your site.
• Sessions: The number of times your website’s content is seen
• Reach: The total number of people who saw your advertisement.
» Learn about opening a US bank account in Guyana for an online store.
Conclusion
A mixture of free and paid traffic sources is probably the best way to boost your e-commerce store’s traffic. The most effective marketing strategies usually incorporate different channels to capture consumers and generate conversions. However, use paid advertising with caution and within your budget to meet your goals. As you proceed, create an SEO strategy for both paid and free traffic. You will need to conduct keyword research to target your audience.
Additionally, having strong back links with other blogs in your niche will increase your Domain Authority (DA). A high DA will drive more traffic to your website in Guyana.
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